Project Description

Tanks UK Logo

Redesign of an existing logo to make the company more prominent within its niche.

About

Tanks UK is a bespoke plastics manufacturer operating from Taunton, Somerset. They produce custom plastic products for customers across the UK and Europe. As part of the re-branding process I was bought in to redesign the company’s existing logo.

What I Did

The previous logo was originally produced using a non-vector format so it was not easily editable, and it did not perform well in squint tests which indicated that the logo was somewhat difficult to see.

I used Illustrator to draw up the new logo design using a bolder typeface taken from Google Fonts. I incorporated the existing emblem mark that metaphors as the rotational functions of the company’s moulding machines.

Performance

Rich advised me that he was very happy with the logo design as it is clearer to the eye and the company slogan is easier to read from a distance.