Project Description

Joe Matthews PT Poster

A fresh A0 wall poster design to present Joe’s PT services to Blackbrook Gym goers.


Joe Matthews PT operates from Blackbrook Gym and serves its clients with high quality personal training and nutrition consultations to help them achieve their personal fitness goals.

What I Did

This poster was produced after its smaller counterpart was produced, the A5 size double leaflet. From experience I have learnt that it’s always best to create the smallest media size first, because it is easier to scale content up, than it is down. This example was no exception where I scaled from A5 right up to A0, combining the content from the two A5 sides onto the single poster face.

A full description of how the A5 leaflet was designed can be found here.


Joe was really happy with the new poster and leaflet designs. This poster, combined with the JM PT leaflet design, have helped him gain 4 new personal training clients.